Brand Identity and Print Systems Studio, Provo Utah
Andrew Beesley Design LLC is a brand identity and print design studio working from its paste-up bench at 3419 Foothill Dr, Provo, 84604-4885, United States. We build logos, packaging and print systems that hold their alignment from the first sketch to the last press sheet. Every project is layered carefully, checked against the registration marks, and sent to production only when the fit is exact.
The Studio Bench
Andrew Beesley Design LLC runs a small, deliberate studio. We treat every identity as a layered paste-up: a base sheet of strategy, acetate overlays of form and color, and a final art layer that has been checked against crop marks before it leaves the table. That discipline is why our Logo and Identity Systems work holds together across a business card, a shipping carton and a storefront sign without drifting out of alignment.
Our clients are local makers, food producers, workshops and growing teams across Utah and beyond. They arrive with a good product and a scattered look, and they leave with a system they can hand to any printer. We work in real materials: card stock, corrugated board, vinyl, ink and thread. We care about how a Packaging Design dieline folds, how a Print Collateral Systems suite stacks in a tray, and how a sign reads from across a parking lot at dusk.
The studio is deliberately narrow in scope and deep in craft. We do not chase every format. We build durable, practical, beautiful identities, and we stay with a client through the reprints, the label updates and the seasonal refreshes. When a brand grows, the overlay sheets grow with it, because we designed them to be layered from the start.
Every project begins on the bench with a loupe, a straightedge and a stack of Brand Guideline Books from past work. We look at what has held up and what has not. Then we plan the new overlays so the next reprint is easier than the last one. That is the whole promise of the paste-up approach: nothing is redrawn from scratch if a clean overlay will do the work.
Andrew Beesley Design LLC opens its winter studio calendar for brand refresh projects.
How the Overlays Stack
Every engagement moves through the same bench stages, so you always know what is on the table and what comes next.
We walk through your current materials, your product, your audience and your print reality. This is the base sheet of the paste-up and it sets the grid for everything else.
We sketch the core identity directions and pin them side by side under the loupe, testing each against a card, a carton and a sign before choosing a path.
Color, type and layout are layered onto the chosen direction. We lock margins, define the type scale and register every element to the same baseline grid.
Crop marks, bleed and dielines are checked line by line. We export press-ready files and a proof set so your printer has zero guesswork at the press.
The system is filed with the studio. When you need a new label, a new size or a seasonal run, we update the overlay instead of redrawing the brand.
The studio is set up for practical, production-ready design. We keep a working knowledge of the processes our clients actually order.
We prepare files for both sheet-fed offset and short-run digital, with color formulas matched to house stocks and a proofing step before every run.
Wrap labels, pressure-sensitive stickers, folding cartons and pouches. We build dielines that converters accept and that fill lines can run at speed.
Rigid panels, window vinyl, ACM board and dimensional letters. We supply cut-ready vector art and mounting notes for your fabricator.
Label systems for sauces, baked goods, coffee, honey and packaged goods, including compliant nutrition and ingredient panels set into the artwork.
Price cards, banners, table runners and tote bags that make a small booth read clearly from the aisle while staying on-brand.
Workwear marks, vehicle graphics, quote forms and invoice templates for service teams that need a tidy, consistent look every day.
A brand is not finished when the logo looks good on screen. It is finished when the label folds, the sign reads and the reprint matches the original without a single shift.
Studio note — Andrew Beesley Design LLC, Provo
You receive vector masters, press-ready export files, a written usage sheet and a filed copy of the full system held by the studio for future reprints and refreshes.
Yes. We work remotely with makers and teams across the United States and ship files to any printer or fabricator you choose. Reviews happen over shared proofs and scheduled calls.
A complete identity system with packaging and collateral usually runs four to eight weeks depending on scope, print schedules and how quickly decisions are confirmed.
Often, yes. We audit the existing art, keep what is working and rebuild the weak overlays so the result is consistent without discarding the equity you already have.